Meet the Challenge of Member Engagement
Evolve Beyond Traditional Tactics
Health plans have historically relied on expensive nurse call centers to engage members. And while this method works for high-risk, high-cost cases—it cannot scale across populations to meet the needs of the medium and low-risk members.
Meanwhile, members prefer the convenience and privacy of online and mobile tools to help them manage their care.
Emmi Solutions connects with members where and when they are ready to learn on the devices they already own. Emmi® programs make complicated medical information easy to understand. They provide practical information to empower members to more effectively manage their care and participate in treatment decisions.
Health Literacy Directly Impacts the Bottom Line
Populations with low health literacy impact health plan profitability and competitiveness at every point along the care continuum. For example:
- Prevention - Whether it's flu shots, vaccines or cancer screenings, most adults need education and reminders to take the preventative steps needed to avoid bigger health issues. As we all know, early detection saves lives and money.
- Shared-Decision Making - Whether it is early stage prostate cancer or chronic low back pain, most people don't fully understand their condition or the treatment options available to them. As a result, many seek unnecessary tests and procedures that they would not have received as a fully informed consumer.
- Care Transitions - For people suffering from heart failure, low health literacy can be life threatening. Member engagement is critical in the days and weeks after discharge in order to avoid readmissions or worse.
So, how do you actually raise the health intelligence of a population in a cost effective way? Organizations have tried passive, static tactics like direct mail, newsletters, and websites which have largely failed to deliver.
Emmi Solutions delivers a scalable approach to truly engage populations and raise their health IQ.
Collaborate with Providers to Meet Shared Goals
Health plans are sharing more risk with providers through models such as accountable care organizations, patient-centered medical homes and bundled payments. In addition to incentives, providers need the tools to be successful, especially as it relates to patient engagement.
Innovative health plans are rolling the Emmi platform out through their provider networks as a way to kick start patient engagement in their markets. Emmi programs can be integrated into organizations EHRs, registries and other information systems to enable personalized, business rule driven communication with members.