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Brian J. Zikmund-Fisher, Ph.D.

Brian J. Zikmund-Fisher, Ph.D., is Associate Professor of Health Behavior and Health Education and Research Associate Professor of Internal Medicine at the University of Michigan, as well as an Associate Editor of the journals Medical Decision Making and Medical Decision Making: Policy and Practice. Trained in decision psychology and behavioral economics, he researches health risk perceptions, meaning-rich methods of communicating health data, and the power of narratives in health communication. 
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