Motivating Preventive Action at a West Coast Academic Medical Center

Motivating Preventive Action at a West Coast Academic Medical Center

A west coast academic medical center implemented an EmmiPrevent® call campaign to target 7,166 women over the age of 40 who were due for a mammogram. The goal of the campaign was for the women to schedule a mammogram and the impact of Emmi in motivating people to schedule and receive screenings was measured.

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